8March 2019Financial services organizations are not often viewed as quick thinking or digitally native. They are mostly regarded as steady and unchanging. Too much modernization might "rock the boat," creating a perception of instability for customers. That's the opposite of what you would want from a firm responsible for your financial well-being!But the truth is, the only way a company can maintain stability in any environment is by finding ways to evolve. In fact, harnessing the power of disruption can result in new and innovative solutions to meet customer needs. That concept is pretty familiar to me. When I started at TIAA in 2010, I was charged with bringing the firm's digital capabilities to the next level. Since then, the 100-year-old company has undergone a complete digital transformation, shifting our focus to become more digitally native ­ with an aspiration to be like the Amazons and Googles of the world ­ in order to deliver innovative products and services to our customers while maintaining the financial strength and stability they rely on us to provide every day.However, for us, the shift to digital-first has been an evolution. It requires our team to adjust to an ever-changing landscape, harnessing the power of disruption to ensure we continue to deliver for our clients.Through this process, four principles emerged that keep our focus on innovation: 1. Avoid the "usual suspects": While silos in any company are natural and often beneficial, they can also result in stagnation. Instead of relying on the same teams to meet challenges that fall within How Disruption Leads to InnovationBy Scott Blandford, Chief Digital Officer, TIAAIN MYOPINION
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