9OCTOBER 2024CFO TECH OUTLOOKA Culture of Technology Identifies Our ExpectationsYou want to drive revenue and hope to do so through the efficiency gains of your systems. A culture of technology that anticipates growth will also support staff and expect adoption. Is your current culture such that staff can expect communication for when technology changes will happen? Do they know when to anticipate routine updates, upgrades, and new interfaces? Do they know who to talk to if there is an issue? A culture of technology plans for regular training and resources to help them throughout these transitions. Top players, you included, are huge influencers in the culture of technology. When you are seen promoting and utilizing recent changes, the culture becomes one that anticipates a willingness to adapt. When leaders buy into technology changes, others are sure to follow. Are you open to feedback? A culture that welcomes users to share their concerns, issues, or struggles will create an environment where people feel heard. Do not discount the opportunity to learn where improvements can be made by the people using the technology.You also develop a culture of technology by addressing what isn't acceptable. For example, if your culture is currently change-resistant, which affects your long-term adaptability, take steps to address expectations and highlight individuals who are conforming to the desired cultural norms. A Culture of Technology Creates Standards Develop usage benchmarks that make sense for what you're trying to accomplish with your tech initiatives. A new program is only as good as its users. Regardless of what its functionality is, it won't benefit the customer if the staff isn't properly trained or confident enough to use it well. You need to ask if the current technology serves both the client and improves internal efficiency. Take time to identify what growth looks like. You're managing data maintenance upgrades, mobile app enhancements, and internal CRM releases -- among a myriad of other changes. Does your company have standards for when it is time to make those improvements and upgrades? Ask yourself: is our tech serving us well? If so, good. If not, what needs to change?A Culture of Technology Leads You ForwardAs we enter this new decade, it's a great time to think about your technology objectives at your institution. How can technology help you with your overarching goals? What are your plans for technology use and upgrades in the coming year? The coming decade? What do you envision the client's experience to be like in those same time frames? Does the current tech culture support your goals? If not, take an inventory of what changes need to be made and start working on communicating your expectations and plans clearly. Whatever your tech goals are for the future, a healthy culture of technology will guide you on the way. As we enter this new decade, it's a great time to think about your technology objectives at your institution
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