Somerset, New Jersey – Jacqueline Engelsman, PCM, CDMP, Director of Marketing and Business Development at RRBB, recently served on a panel at her alma mater, Rider University, for its Marketing Industry Night.
“This was such a great opportunity to be a part of. I am so grateful that RRBB provides me with the flexibility and encouragement to give back to the communities I care about, including my alma mater. I hope that sharing my story with the next generation of marketing professionals is inspirational for them, as they continue to inspire me to keep learning as well,” said Jackie.
Karl Craft, Rider’s Associate Director of Career Development and Success, also commented, “When educating our students about resources and the paths they can take, alumni experiences are one of the strongest tools we can utilize. Not only can we highlight the range of experiences, but providing perspectives of success within the community is integral in the process of moving from inspiration to action. Support provided by alumni like Jackie greatly expands our reach.”
About the Rider University Marketing Industry Night
Joining Jackie on the panel included Katie Oldenburg, Copy Manager at Trip Advisor, and Robert Spinrad, Associate Director of SEO at SEOM Interactive. The Marketing Industry Night was divided into a one-hour panel and open networking with students, alumni, and local professionals.
The primary focus was on shifts and expectations across the marketing industry and how students moving into the field can position themselves for success. Other discussion topics included how the rapid growth of technology has altered marketing strategy, obstacles and challenges often seen in the field, and some examples of projects the panelists have worked on.
