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CFO Tech Outlook | Friday, July 24, 2020
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Digital disruptors are changing the way the financial sector works, forcing financial institutions to partner with technology companies.
FREMONT, CA: Financial institutions today are rearchitecting how they do business. Ubiquitous Internet connectivity has opened doors to new areas for customer engagement, including mobile banking apps, digital banks, and new forms of digital currency. Now, it requires access beyond conventional branch locations and hours, as today’s customers expect always-on, always-available services. This change has been so dramatic that many consumers have never set foot in a physical branch. With this, it became essential for financial services companies that continue to invest in physical locations to embrace new digital business models that add to their services portfolio and create enhanced customer experiences.
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[vendor_logo_first]Forward-thinking financial services organizations will benefit from a broad range of trending technologies—if they keep themselves open to digital change. For instance, the adoption of automation and robotics in branches allows institutions to accelerate time to value by speeding mundane tasks. These technologies also reduce the need for staff to execute repetitive tasks like network and security management, freeing up IT and business units to focus more on creating business value. Along with this, the latest data visualization tools use big data analytics, artificial intelligence (AI), and machine learning to create visual representations for financial institutions to act on trends before competitors even realize them. These intelligent applications can be implemented to predict possible fraud, forecast customer demands, and even align information to decide where physical branches should be located.
Looking back at the evolution of the financial services industry, one can see the emerging trend of digital transformation as a means of solving complex challenges. This has helped drive the development of the entire sector forward. The positive impact of new technologies can be dramatic. It is clear that next-generation technology will power the new applications that underpin digital transformation. Those financial institutions that can’t evolve to meet changing demands will lose business to their competitors. So, staying in line with innovations is essential to make that positive impact.
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